Our Fruit is Different.
Doing things different is always weird, until it isn't. When we decide to have fruit ripened on a tree instead of the back of a truck; that's different, not weird. Having special ripening facilities so the fruit is always perfect and ready to eat is also different. Spending hours photographing, measuring, weighing and talking about the fruit is different. Obsessing over fruit to a point that it's all you talk about is weird. But we do that too.Shop Now