Buying groceries online still seems a bit weird for a lot of people, but so did buying shoes online 5 years ago. We can't speak for other online grocery stores, but at Fruter we strongly believe it is the best way to get the freshest fruit and vegetables possible.

When fruit and veg is handled and transported less the result is better quality. It also means the cold chain is broken less. This is why when we pack your order it is picked up and delivered that same day. No holding or storage facilities in between.

Sizing and grading is also very important for us. We show you exactly what the produce looks like in our photos. If you have a meal plan that calls for tiny potatoes and our photo is of tiny potatoes you bet your butt you are getting tiny potatoes.